Privacy Policy

The Owls Cooperative (coöperatieve) U.A. is a Dutch-based institution founded in 2011 in the Netherlands as Stichting The Owls Foundation - which was a non-profit organisation and registered as a charity in 2012 – and migrated to The Owls Cooperative (coöperatieve) U.A on 30 December 2018.

When you supply any personal information to The Owls Cooperative (coöperatieve) U.A. we have legal obligations towards you in the way we deal with that data. We must collect the information fairly, that is, we must explain how we will use it and tell you if we want to pass the information on to anyone else.

In general, any information you provide to the The Owls Cooperative (coöperatieve) U.A. will only be used within The Owls Cooperative (coöperatieve) U.A. and by its service providers. It will never be supplied to anyone outside The Owls Cooperative (coöperatieve) U.A. without first obtaining your consent, unless we are obliged or permitted by law to disclose it. This applies to your name, email addresses, personal information and any email correspondence.

This privacy policy sets out how The Owls Cooperative (coöperatieve) U.A. uses and protects any information that you give The Owls Cooperative (coöperatieve) U.A. when you access this website.

The Owls Cooperative (coöperatieve) U.A. is committed to ensuring that your privacy is protected. Any information you provide by which you can be identified when using this website will only be used in accordance with this privacy statement.

The Owls Cooperative (coöperatieve) U.A. may change this policy from time to time and will publish updates on this page.

This policy is effective from 1 March 2020.

What we collect

From 1 March 2020 we will collect information for our data list if you submit it on one of our web forms. If you ‘opt-in’ to consent to being contacted by The Owls Cooperative (coöperatieve) U.A. to receive news and/or information about us and our activities we will collect and hold securely the following personal data:

·       Name

·       Email address

·       Country of residence

·       Where you heard about us

·       Your industry

These data help us to develop and market products of interest to business people, academics and students in the field of innovations and breakthrough processes.

You may also opt in by submitting your information by email to our website managers at

Why we collect personal information

We require this information to understand your needs and use it to provide you with a good service and, in particular, for the following reasons:

·       To update our internal records on downloads of our books and other products.

·       To send you emails about The Owls Cooperative (coöperatieve) U.A. and its activities.

What we do with your data

We will not share your personal information with or sell it to any other third-party unless we have your permission or the law requires us to.

The Owls Cooperative (coöperatieve) U.A. routinely transfers data to MailChimp (The Rocket Science Group, LLC), a third-party email provider for the purposes of creating, adding to and maintaining our mailing lists which we use to communicate with you about free products and news about the Cooperative. (Please read Mailchimp’s privacy policy.) By submitting your personal data, you agree to this.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.


Google Analytics

We use Google Analytics traffic log cookies to help us analyse data about web page traffic and improve our website in order to tailor it to visitor needs. We only use this information for statistical analysis purposes after which the data is removed from the system. No individuals are identified.

Specifically we may analyse

·       pages visited

·       geographic areas users are located in

·       operating systems, devices and browsers

.       Demographic variables

.       Geographic variables

.       Interest variables of our users

·       websites users have visited before they visit

As it is technically possible for Google employees to access personally identifiable data, we would like to inform you that Google shares data for:

·       Benchmarking, that is we contribute anonymous data to an aggregate data set to enable features like benchmarking and publications that can help us understand data trends. All identifiable information about our website is removed and combined with other anonymous data before it is shared with others.

·       Technical support, that is we let Google technical support representatives access our Google Analytics data and account when necessary to provide service and find solutions to technical issues.

.       Integrated services of Google for the purpose of advertising goals for which google gathers data.

The latter is made possible for Google as we have implemented the Google Analytics advertising function. Google has made it possible to sign out for the Google analytics advertising function, so that we, and other sites, are not able to track your demographic variables, geographic variables and possible topics to your interest. This link enables you to do so: We would like to point out to you that we ofcourse do not know your specific name. It is not possible for us to link your Google ID to a name. Therefor all data gathered by Google Analytics is anonymous.

Please visit for more information on how Google complies with GDPR.


From time to time The Owls Cooperative (coöperatieve) U.A. uses Twitter promoted tweets to advertise its free products. They are clearly marked with a “promoted” icon. You can interact with most promoted content in much the same way as organic content. If you follow, like, or Retweet content on Twitter, including promoted content, your followers may see your name associated with that content. Visit the Twitter website to learn more about how to adjust privacy settings.


we use Hotjar to better understand the wishes of our consumers and to optimize our website. Hotjar is a technology which enables us to better understand user experiences. We can therefor see how much time a person spent on a website, which pages they saw for how long and how they scrolled over the website. We can also see where a person clicks on the website. We ofcourse only see a IP/ID of your data. We cannot see in any way your name, adress or other personall data. Hotjar & Google Analytics are also not coupled. Hotjar does capture the following data:

  • IP -adres
  • Device size
  • Device & users system
  • geographic location (only the country, not city or province)
  • Prefered language

Nor Hotjar Nor we will ever misuse this information with the goal in mind to personally identificate you. This is namely direct marketing and we are not allowed to do that. If you want to see more about Hotjar's privacy policy, click on this link:

It is possible to opt-out for Hotjar. With this link you can opt-out for Hotjar. Hotjar will in that case not track your data on any website.


In the cookiebanner you can click on ''accepting'' and ''ignore'' the cookies. When you ignore the cookies, we can barely track any data of you. The only thing the cookies than track are the functional cookies, otherwise the website won't work for you. These are things like your IP-adress. On the basis of the IP-adress we also know if someone is ignoring or accepting the Cookies. If you will visit our website 2 or more times, we wo'nt ask you again if you would like to ignore or accept the cookies. We know your previous answer on the basis of the IP-adress. If you once clicked accept, you can only opt-out by going to the ''opt-out links'' of the third-party cookies. We have stated them earlier.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over those other websites. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

The Owls Cooperative (coöperatieve) U.A. stores data collected on our website on secure servers located in the Netherlands, which is within the European Economic Area (EEA) and also within our Mailchimp account (see paragraph above).

You may choose to restrict or stop The Owls Cooperative (coöperatieve) U.A.’s collection or use of your personal information at any time.

There are two ways to do this:

·       Email our website manager at

·       Amend your Mailchimp preferences by clicking the relevant link in the footer of a Mailchimp email sent to you from our account.

Access requests

You may instruct us to provide you with any personal information we hold about you. The provision of such information will be subject to:

·       The supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address).

If you believe that any information we are holding on you is incorrect or incomplete, please email us as soon as possible using the details in the paragraph above. We will endeavour to correct any information found to be incorrect.


The Owls Cooperative (Coöperatieve) U.A.
Herman Kuijkstraat 30 a
The Netherlands


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