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January 16, 2020

Mark van ’t Hoog creates logo for The Owls Cooperative

Mark van ’t Hoog creates logo for The Owls Cooperative

When graphic designer and owner of Omhoog Mark van ’t Hoog was asked to redesign the corporate design of The Owls Cooperative after its name change from The Owls Foundation, he jumped at the opportunity. Like The Owls team, he too felt that the design of Arts and Craft designer C.F.A. Voysey embodies one of The Owls’ strategic points: sharing knowledge with the next generation to encourage innovations and breakthroughs that last.


Voysey had designed a characteristic image of two owls and their offspring proudly sitting on their nest. Marc now had to create a contemporary take on this iconic design. He succeeded and the new logo was born - a breakthrough both for Mark and for The Owls Cooperative!

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