Vision & mission

What drives The Owls: IMPACT

Our vision

The Owls feels that the society we live in today is the result of many innovations and new ideas, methods or products. Take the internet for example or the development of the autopilot: real breakthroughs that led to real impact.

In our world there is an ever-greater interdependency because of internationalisation and globalisation: no country, organisation or institution can deal with and meet today's developments and challenges on its own. As a society we need new breakthroughs and innovations now more than ever to contribute to a sustainable world.

Our mission

No innovation will come about on its own. The Owls find creating an innovative environment in organisations and companies essential for developing (breakthrough)innovations as well as (inter)national cooperation. In other words: working together towards a climate where innovations are recognised, welcomed, stimulated and professionally implemented.

We believe that innovations and breakthroughs should be part of an ongoing discussion to achieve impact. Innovation should be on the agenda of schools, institutions, businesses, politicians and governments. The Owls aim to achieve this through research, ongoing discussion and the transmission of knowledge and experience to future generations. We would like to help achieve this.

That is what we mean with: Breakthrough. From Innovation to impact

Our books

These fascinating case studies and interviews reveal how innovations and breakthroughs succes or fail. Vol. 1 and Vol. 2 are now available

Read more


The Owls Cooperative (Coöperatieve) U.A.
Herman Kuijkstraat 30 a
The Netherlands



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